On growing older, Coco Chanel once said: “Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” It is true. Some women wear their wrinkles proudly, as a testament to the life they’ve lived. Some do everything short of Botox to look younger than they were in college. It’s that last group that conducts research that rivals that of any clinical scientist. They interrogate their friends. They do random drugstore item testing. They scour magazines for the sometimes fruitful recommendations. Ultimately however, these brave women still face the dreaded, the bikini-tryout feeling, visit to the cosmetics counter. You know what it’s like. It’s the only place in the store where they have TOO MUCH help. And the counter you want is always unmanned, but you are always expertly directed to another cosmetic line where the woman explains that the line you were looking for wasn’t really for you anyway. Before you know it you are buying a whole skin care regimen that you didn’t know you needed, for a mere $250. And you thought all you wanted was some moisturizer. Enter Smart Skin. We’re with you. We know what it’s like. We want to provide you the recommendations, the analysis, what the lines have to say about themselves all from the comfort of your home. And we do this without selling you any of these products. You’ll know what the product is up front so you won’t find yourself buying a molecule of product for $75. And we’re constantly updating our data. We also want you to help your fellow skin warriors out by providing feedback. Our staffers will start to do that as well. So dive on in, as Coco said, it is up to you!