Advertising is everywhere and advertisers often employ powerful (and sometimes questionable) techniques to grab your attention and get their message across. These techniques can be so powerful, that throughout the course, Mark makes a point of stressing the importance of using them for good versus evil!
Mark starts the course by covering the technical details of ad design but then quickly shifts the focus to clarifying the fine lines between design and ethical principles. He gives examples, both from his own professional practice as well as other well-known cases, which help to illustrate the value and importance of ethical design.
From there, you delve into the deeper parts of human psychology and motivation. With a strong understanding of what motivates all of us, you get a glimpse of the power (and the danger) that your new advertising abilities come with.
To cap the course off, Mark gives a case study of one of his professional logo design projects. It's this kind of golden real-world professional advice that you just can't get anywhere else!
