The story of everyday life in a small, tightly knit community - this is the core of the world's longest running primetime drama serial and the highest rating programme in the UK. Coronation Street has for over 50 years uniquely combined cult status with popularity and durability. The quality of writing is second to none, portraying believable characters with a large helping of humour. Its themes - love, passion, deception, greed and intrigue - are ones which everyone can relate to. While fresh faces, introduced alongside more established characters, keep it as popular with today's youth as it is with their grandparents. Coronation Street has been seen around the world, and has millions of devoted viewers.