The international trade fair, exhibition, and festival, jazzahead!, is one of the most important events in the jazz community. Hosted annually in Bremen, Germany, it brings together musicians, bookers, agents, organizers, jazz experts, and music enthusiasts. In 2019, jazzahead! pays special attention to Norway by selecting 40 jazz acts from all over the world and inviting them to perform over the course of three days. One of them is Brooklyn-based band AJOYO. AJOYO, the brainchild of multi-reed player Yacine Boularès, plays a mystic brew of African tradition, jazz and soul. Their concerts are joyful ceremonies, in which musicians and audience come closer together.